LaCimbali Milkì Mix, presented through a targeted promotion on the websites and social media channels, as well as with a printed recipe book, received two awards in the digital communication field.
The project won first prize at the International Key Award, the Media Key publishing group’s national award for online communication, which is now in its 20th edition, in the Brand Entertainment Webseries category. The award was presented last night during a gala awards ceremony at the IULM 6 New Auditorium in Milan.
The communication format was also ranked second at the NC awards, organized by ADC Group, in the “Best interactive/digital B2B campaign” category. For thirteen years, the NC awards, which were held on 20th May at the Teatro Elfo Puccini in Milano, celebrate the best of Italian communication.
LaCimbali Milkì Mix was created in 2018 by the digital team in collaboration with the brand and MUMAC Academy, together with the Intarget agency.
“It was a lot of fun and today we can say that it was rewarding to work with the Intarget team on the La Cimbali Milkì Mix project,” comments Simona Colombo, Gruppo Cimbali’s Group Marketing and Communications Director. “We wanted to present, with a light, cheerful approach, some of the most delicious recipes possible thanks to the technology of the M100ì machine, in which coffee and milk are the basis of a sensory journey that is then transmitted on our digital channels through web series, eventually becoming an authentic tasting experience at various fairs and events around the world.”
The aim was to create a recipe book with ideas for using cold-frothed milk in a café/pastry shop.
In addition to the printed recipe book, we developed a dedicated section on the cimbali.it and cimbali.com sites and a multimedia storey on the LaCimbali Facebook and Instagram channels with photos, video recipes and interactive quizzes.
The training module on Milkì Mix was also included in the MUMAC Academy training package and taken around the world with demonstration activities during fairs and major events (e.g. Internorga, Sigep and Milan Coffee Festival).