The ESPRESSO DESIGN exhibition, promoted jointly by the ltalian Cultural lnstitute in Seoul and the Korea Foundation, with the support of MUMAC, aims at spreading ltalian coffee culture through the technology and design evolution of ltalian espresso coffee machines. Significantly, the exhibition takes place in Korea, a country where drinking coffee has gradually become a real life philosophy. The exhibition pivots on two essential elements, ltalian espresso and design, which will attract visitors already familiar with them as parts of ltalian culture and lifestyle. They will be delighted to explore ltalian coffee culture through the design evolution of the coffee machines which have become part of the history of this industrial sector that is typically made in ltaly. The joint exhibition by the ltalian Cultural lnstitute and the Korea Foundation, with the technical contribution of MUMAC and the Cimbali Group, provides an overview of ltalian coffee culture. Among the wide range of coffee machines on display, visitors will find the very first espresso coffee machines, which, starting from ltaly, went on to conquer the world. Visitors will follow the technological and aesthetic transformations these machines have undergone from the start of the 20th century to the 1980s, and be able to view a series of iconic documents from the MUMAC historic archive. One of the group's models, the famous LaCimbali Pitagora, is the first and only coffee machine to have won the Compasso d'Oro Award. At the end of the exhibition, visitors will be able to enjoy the real sounds, colors, aromas, and flavors of a perfect espresso, prepared on a state of the art espresso coffee machine, the LaCimbali M100.