Italian espresso coffee as an intangible heritage of Unesco

01/10/21

Binasco

We are member of the Consortium for the Safeguarding of Traditional Italian Espresso Coffee, and support the Comunità del Rito del Caffè espresso (The Community of the Rite of Espresso), which is promoting a campaign to include Italian espresso coffee on UNESCO’s Intangible Heritage list.

01/10/2021 Binasco

Italian espresso coffee as an intangible heritage of Unesco

We have been imparting the enjoyment, tradition and culture of coffee to the world of baristas and coffee lovers since 1912 through a constant pursuit of innovation, attention to detail and a passion for Italian design and craft.

One of our key pursuits is spreading awareness of Italian espresso coffee a product that truly represents “Italian-ness” around the world, and a special daily ritual that transmits our country’s values to every corner of the planet.

Italian espresso coffee has over a century of history to share and promote, which is why officializing the ritual of coffee by including it on the UNESCO intangible heritage list also means keeping it alive and thriving.

With this in mind, we helped to launch the Consorzio di Tutela del Caffè Espresso Italiano Tradizionale, founded on September 15, 2014 in Treviso with the aim of promoting, valorizing and safeguarding traditional Italian espresso coffee among professionals in the sector and consumers. Since 2015, the Consorzio has also been involved in the process of submitting a candidacy request to UNESCO for the recognition of Traditional Italian Espresso Coffee as Intangible Heritage.

On October 1, 2020, marking World Coffee Day, the Consorzio announced the creation of the “Comunità del Rito del Caffè Espresso” (the Community of the Rite of Espresso), a fundamental step, since this Community will be central to a campaign to support Italian Espresso Coffee’s candidacy for UNESCO’s Intangible Heritage list.

The initiative includes a petition supporters can sign at this website and involves all of the members of the Community, who are invited to participate by contributing to the creation of an e-book. All espresso lovers will have the chance to highlight espresso’s role as an extraordinary narrative device, recounting a personal experience linked to the daily ritual in the form of a poem, a photograph, a written story or a drawing, actively taking part in the creation of a collection that will be free to download through the Community’s official web channels.

We are inviting all our employees and the coffee community to join the cause by registering and offering their own take on what the ritual of coffee represents for them.

In support of the initiative, we are promoting the Community of the Rite of Coffee, and encouraging people to join it: “This Community was created to bring together coffee professionals and craftspeople, consumers and all those who, in Italy and abroad, practice the ritual of Italian Espresso on a daily basis,” adds Luigi Morello, President of the CTCEIT Technical Committee and Gruppo Cimbali Strategic Product Marketing Director, “And that’s not all. What we wanted to do was to also gather together all regional coffee communities, uniting the entire country. Each regional community has its own idiosyncrasies and consumer habits, but they all share the same values: inclusiveness, culture, sociality, history and tradition”.

IMAGES

Open

EVENTS CALENDAR

01/10/21

01/10/2021 Binasco

Italian espresso coffee as an intangible heritage of Unesco

22/10/21

26/10/21

22/10/2021

22/10/21

26/10/21

22/10/21

26/10/21

Products

Innovation

Culture

Company

Find

Recipes

News

Contacts